In social media marketing, customer service, or daily communication, have you ever encountered this dilemma: wanting others to contact you quickly, but only being able to repeatedly send your phone number? Or perhaps you've put your contact information on your website or Instagram profile, but users are too lazy to manually save your number and then open WhatsApp?
WhatsApp direct links are the key tool to solve this problem. Users just need to click the link to jump directly to a chat window with you – no need to save the number, no need to search for an account. This not only improves communication efficiency but also significantly increases customer conversion rates.
This article will guide you step-by-step on how to create a WhatsApp link in 3 minutes, and share practical application scenarios and precautions.
WhatsApp doesn't currently have a built-in function to generate links directly within the app, but we can create one ourselves through a simple URL construction method. This link can:
Whether you're in cross-border e-commerce, social media marketing, or a team that needs to manage multiple WhatsApp accounts, this skill is worth mastering.
The entire process only requires a text editing tool (Notes, Notepad, or even a WhatsApp chat window will do). Follow these steps:
In any text field, type the following:
https://wa.me/
Here, wa.me is the short link domain provided by WhatsApp for its web version.
Directly add your phone number after the link, with the following format requirements:
+ sign).For example:
https://wa.me/8613812345678https://wa.me/14155551234https://wa.me/447123456789Once completed, click the link to test it. WhatsApp will automatically open and display "Starting chat," then jump to the conversation window with that number. The user just needs to click send to start communicating with you immediately.
If you want a pre-set message to automatically appear in the chat window after the user clicks the link (e.g., "Hello, I'm interested in your product"), you can add the ?text= parameter after the link:
https://wa.me/8613812345678?text=你好,我想咨询产品信息
Note: Chinese or special characters need to be URL encoded. You can use online tools for conversion.
WhatsApp links have a wide range of applications. Here are a few typical examples:
For marketing teams or e-commerce sellers who need to manage multiple WhatsApp accounts simultaneously, you can combine this with MasLogin Anti-detect Browser. MasLogin supports assigning independent fingerprint environments to each browser profile, allowing you to log in to multiple WhatsApp accounts securely on one device and avoid the risk of account association and bans.
1. What if the link doesn't work?
Check the following points:
https:// instead of http://?2. Can I create a link for WhatsApp Business?
Yes. WhatsApp Business and regular WhatsApp use the same link format; just ensure the number corresponds to a Business account.
3. Can the link be shortened?
You can use short URL tools like Bitly, TinyURL, etc., but it's recommended to keep the original link as a backup to prevent the link from becoming invalid if the short URL service fails.
Currently, there is no direct link generation feature within the WhatsApp app. You need to manually construct it in the format https://wa.me/[number].
No. wa.me links can only be used for one-on-one conversations. Group chats require an invite link (generated in group settings).
You can use short URL tools with tracking parameters (like Bitly, Google Campaign URL Builder) or add UTM parameters to the link for data analysis.
Frequent account switching on the same device or IP address can easily trigger WhatsApp's risk control mechanisms. It is recommended to use MasLogin Anti-detect Browser to configure independent browser fingerprints and proxy IPs for each account, reducing the risk of association.
wa.me links themselves do not have an expiration date, but you can set an expiration time through short URL services or change the number after a specific period.
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