This video deeply analyzes the decline of traditional direct (dropshipping) sales models and reveals new opportunities in the current e-commerce landscape. The video points out that with the maturity of platform algorithms, increased consumer vigilance, and the widespread adoption of AI technology, the "brute force" direct sales model of the past is no longer sustainable, with skyrocketing advertising costs and intensifying competition. However, every coin has two sides; the end of the old model heralds the arrival of a new era. Currently, smart e-commerce sellers are transforming direct sales into a springboard for testing and validating product ideas, laying the foundation for building truly sustainable brands. The video elaborates on the core metrics crucial for building a profitable e-commerce brand, including CPA (Cost Per Acquisition) and LTV (Customer Lifetime Value), and emphasizes the importance of increasing AOV (Average Order Value). The content not only covers strategies for brand building, optimizing user experience, and customer service but also explores methods to reduce customer acquisition costs through content marketing and organic growth. Furthermore, the video introduces e-commerce trends for 2026 and beyond, particularly the application of AI in marketing, as well as a currently extremely popular and highly profitable new field of digital product sales, providing entrepreneurs with a clear path for transformation and practical guidance.
