This is a comprehensive practical tutorial on TikTok advertising, systematically explaining how to achieve brand growth and sales conversion using TikTok Ads from scratch. The course covers the entire workflow from account setup, pixel installation, ad creative production, audience targeting, budget optimization, data analysis, to scaling up. The instructor demonstrates in detail how to set up TikTok Business Center, connect Shopify stores, create conversion ads, use Spark Ads to enhance native feel, and complete transactions directly within the platform via TikTok Shop. The tutorial also shares four effective methods for ad creative production, including DIY, outsourcing, AI generation, and influencer collaboration, and recommends many practical tools such as CapCut, Creative.ai, and Viral Ecom Ads. Whether you are new to e-commerce or a brand looking to scale your TikTok advertising, this course will help you master proven advertising strategies and optimization techniques to quickly test creatives, reduce customer acquisition costs, improve ROAS, and seize opportunities on TikTok, a platform with 2 billion users.
