This video delves into the core question of whether Amazon sellers can have multiple selling accounts, providing a clear answer: yes, but with specific rules. The video details Amazon's latest multi-account policy – no prior permission is required, as long as three key conditions are met: use of distinct legal entities (like an LLC or limited company), association with a unique payment method, and no selling of identical SKUs across different accounts. Creator Ben also shares a practical tip: by setting up 'Super User' permissions, you can easily manage multiple Amazon accounts with a single login, eliminating the need for repeated logouts and logins, significantly boosting operational efficiency. The video also explores when to create new accounts (e.g., for different partnership structures, preparing to sell a brand independently) and when to manage multiple brands under the same account. The entire process includes practical demonstrations, from user permission setup to allocation, helping sellers expand their Amazon business footprint compliantly and efficiently, while avoiding account linking risks.
