This video provides a comprehensive workflow for social media managers to create content for their clients. It emphasizes that managers should focus on strategy and guiding clients to provide content, rather than shooting footage themselves. The video breaks down the entire process, from initial strategy planning, target audience analysis, and content pillar definition, to asset management, platform adaptation, and hook design. It specifically highlights the necessity of in-depth communication with clients about their goals and audience pain points, warning against using AI-generated generic content and stressing the importance of continuous optimization based on real data analysis. The author suggests a minimum three-month contract to effectively validate strategy performance and recommends focusing on a niche industry to improve efficiency. The entire workflow emphasizes data-driven approaches, personalized customization, and long-term optimization, enabling social media managers to offer truly valuable services beyond simple post execution.
