This video systematically explains how small businesses can build an effective social media marketing strategy from scratch. Speaker Jamal details the complete process of social media marketing: from clarifying dual goals of short-term sales and long-term brand building, to precisely targeting platforms where the audience is located; from analyzing competitor content strategies to planning an executable content calendar; and then to using practical techniques such as keyword optimization, emojis, and original visual materials to increase engagement rates. The video emphasizes the need to choose platforms based on user personas (LinkedIn for careers, Facebook for social communities, YouTube for educational content) and continuously optimize performance through data analysis tools. A free template toolkit is provided throughout, including a social media audit sheet, content calendar, performance report template, and more, to help marketing novices get started quickly and achieve systematic operation from traffic acquisition to sales conversion within a limited time.
