This is a comprehensive practical tutorial for TikTok advertising, covering the entire process from trend analysis to ad production. The video begins by revealing an interesting fact: while YouTube ads have higher recall, TikTok users exhibit stronger immediate engagement and purchase conversion rates. The author delves into TikTok's 2024 trend report, focusing on three core trends: Brand Integration, Identity Permeation, and Creative Catalysis, and demonstrates how to use AI tools to quickly generate ad materials. It then proceeds through a real-case demonstration of completing a full ad shoot and edit in just 30 minutes, covering script planning, storyboard shooting, text overlay, sound effects, and music. Finally, it offers a hand-in-hand guide to the complete operation of TikTok Ads Manager, including business account setup, campaign creation, audience targeting, and budget allocation – ideal for small business owners with limited budgets to quickly get started with paid promotion on TikTok.
