This video provides an in-depth analysis of the core concepts, operational models, and importance of e-commerce in modern business. Through the video, viewers will gain a comprehensive understanding of what e-commerce is, how it connects buyers and sellers via the internet, and supports transactions on computers, tablets, mobile phones, and even smart devices. The video elaborates on various business strategies where e-commerce serves as a supplement to or a complete replacement for physical stores. It cites data to highlight its massive market size and continuous growth potential. The content covers the significant advantages of e-commerce, such as reduced operational costs, the ability to launch businesses with low-cost models like Shopify or dropshipping, reaching a broader global customer base, enabling 24/7 sales, and offering diverse payment options to increase conversion rates. Concurrently, the video objectively analyzes the challenges faced by e-commerce, including intensifying market competition, the ease with which customers can compare prices, the need for professional technical teams, and potential delays and costs associated with logistics and delivery. By weighing these pros and cons, viewers will gain a clearer perspective on the business value and potential risks of e-commerce, providing valuable reference for their own business decisions.